Title: Rural entrepreneurship: expanding the horizons

Authors: Alex Avramenko, Jane A.K. Silver

Addresses: Salford Business School, University of Salford, Salford, M5 4WT, UK. ' School of Computing, Science and Engineering, University of Salford, Salford, M5 4WT, UK

Abstract: Typically, the subject of rural entrepreneurship reflects a certain milieu limited to local or regional conditions and their revitalisation. Although it is inevitable and logical to link rural entrepreneurship to specific territorial conditions, this paper emphasises a step beyond this mindset. It sets out to hint that what is in excess here could be in demand elsewhere and/or what is perceived as an issue locally or regionally could be successfully resolved transregionally or internationally. The proposed shift addresses the typical issue of rural entrepreneurship / adequate and effective policies supporting and encouraging entrepreneurship in rural areas. The case example of the |passport to trade| project summarises research on essential aspects of doing business transregionally, since an understanding of the other local business cultures becomes one of the essential keys to success.

Keywords: rurality; rural entrepreneurship; governance; innovation management; local business cultures; SME information needs; small and medium-sized enterprises; transregional business; passport to trade.

DOI: 10.1504/IJEIM.2010.030065

International Journal of Entrepreneurship and Innovation Management, 2010 Vol.11 No.2, pp.140 - 155

Published online: 09 Dec 2009 *

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