Title: Website evaluation: consistency between website presence and strategy

Authors: Wen-Chih Chiou, Chyuan Perng, Chin-Chao Lin

Addresses: Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Chung-San Road, Sec. 1, Taiping City, Taichung County 411, Taiwan, ROC. ' Department of Industrial Engineering and Enterprise Information, Tunghai University, 181 Sec. 3, Taichung Harbor Road, Taichung 407, Taiwan, ROC. ' Department of Industrial Engineering and Management, Hsiuping Institute of Technology, 11, Gongye Road, Dali City, Taichung County 412, Taiwan, ROC

Abstract: Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed.

Keywords: website evaluation; web strategies; e-commerce; electronic commerce; Taiwan; tourism; tourist information; worldwide web; internet; strategic frameworks; web presence; marketing; ICT; information technology; communications technology; online transactional processes; travel information; change management; management information systems; MIS.

DOI: 10.1504/IJISCM.2009.030052

International Journal of Information Systems and Change Management, 2009 Vol.4 No.1, pp.66 - 84

Published online: 03 Dec 2009 *

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