Title: ''Islamic bank of Britain'' case study analysis

Authors: Omar Masood, Jamel E. Chichti, Walid Mansour, Muzafar Iqbal

Addresses: Business School, University of East London, Docklands Campus, University Way, E16 2RD, UK. ' Ecole Superieure de Commerce de Tunis, Universite de la Manouba, Campus Universitaire de la Manouba, 2010 Tunis, Tunisia. ' Institut Superieur de Finances et de Fiscalite de Sousse, Universite de Sousse, Tunisia. ' Centre of International Capital Markets, Business School, London Metropolitan University, London, UK

Abstract: The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. In this study, we focus on the |Islamic Bank of Britain| the only indigenous bank of its kind in UK. The attempt is made to assess the degree of customer awareness, satisfaction as well as selection criteria. A sample of 200 respondents took part in this study. The responses where shows a certain degree of satisfaction, there few respondents also have expressed their dissatisfaction with some of the Islamic bank|s services.

Keywords: Islamic banking; customer requirements; customer satisfaction; Islamic Bank of Britain; services marketing; Islamic finance; UK; United Kingdom.

DOI: 10.1504/IJMEF.2009.029059

International Journal of Monetary Economics and Finance, 2009 Vol.2 No.3/4, pp.206 - 220

Published online: 02 Nov 2009 *

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