Title: Detailed online quizzes: facilitating holistic, integrated learning experience in operations management

Authors: Rahul Kale, Saurabh Gupta, Paul Fadil

Addresses: Department of Management, Coggin College of Business, University of North Florida, 1 UNF Drive, Building 42, Jacksonville Florida, FL 32224, USA. ' Department of Management, Coggin College of Business, University of North Florida, 1 UNF Drive, Building 42, Jacksonville Florida, FL 32224, USA. ' Department of Management, Coggin College of Business, University of North Florida, 1 UNF Drive, Building 42, Jacksonville Florida, FL 32224, USA

Abstract: Curriculum research in business schools points out that operations management (OM) is one of the more challenging courses to teach. Instructors have always struggled to enhance the student learning experience in OM courses. This article illustrates the development and utilisation of detailed online quizzes in a core OM undergraduate course and demonstrates its potential to achieve higher levels of student learning by mapping the quiz questions to the Bloom|s taxonomy. The authors| argue that such quizzes lead to enhanced student performance and a more fulfilling course experience. To substantiate this position, the results of a quasi-experiment which test student perceptions of the overall learning experience found that these quizzes were both an effective and efficient way to overcome challenges inherent in OM courses. Multiple outcome measures were employed to validate these results. Practical implications of these results for OM professors and instructors are discussed.

Keywords: Blooms taxonomy; e-learning; learning methods; online quizzes; operations management education; pedagogical issues; web-based learning; online learning; electronic learning; holistic learning; integrated learning; student learning; undergraduate course; university education; higher education.

DOI: 10.1504/IJIOME.2009.028858

International Journal of Information and Operations Management Education, 2009 Vol.3 No.1, pp.68 - 80

Received: 04 Nov 2008
Accepted: 19 Jan 2009
Published online: 09 Oct 2009 *

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