Title: The influence of technology evolution on technology adoption: a study of digital cameras

Authors: Min Zhang, Paul D. Berger

Addresses: Department of Mee Information Systems, Metropolitan College, Boston University, 808 Commonwealth Ave, Boston, MA 02115, USA. ' Marketing Department, Bentley University, 175 Forest St., Waltham, MA 02452, USA

Abstract: We examine technology adoption by integrating it with technological evolution. We trace the technology evolution S-curve, which represents changes in the key components over time, and the emergence of dominant designs, which represents changes in the architecture over time. We highlight the importance of differentiating three aspects of dominant design: component, internal and external. Our study on digital cameras in the US market indicates that the emergence of both internal and external dominant designs has a positive and significant impact on new camera sales. Our analyses are based on quarterly key-performance-data of digital cameras shipped from 1996 to 2005.

Keywords: innovation diffusion; technology evolution; dominant designs; marketing; sales; digital cameras; technology adoption.

DOI: 10.1504/IJTIP.2009.026748

International Journal of Technology Intelligence and Planning, 2009 Vol.5 No.3, pp.258 - 275

Published online: 25 Jun 2009 *

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