Title: Advanced manufacturing technologies – their implications for marketing strategy
Author: Keith Blois
Address: The Oxford Centre for Management Studies, Templeton College, Kennington, Oxford, OX1 5NY, UK
Abstract: The links between manufacturing and marketing strategies in industrial organizations have received relatively little attention. The need to re-assess the nature of this link is considered in this paper in the context of advanced manufacturing technologies (AMT). The necessity of re-examining marketing strategies when investments in AMT are made is indicated, and the problems of ensuring that the benefits of AMT are not dissipated within an organization's own structure are also discussed.
Keywords: advanced manufacturing technology; AMT; marketing strategies.
Int. J. of Technology Management, 1986 Vol.1, No.3/4, pp.397 - 409
Available online: 27 May 2009