Title: Corporate renewal

Authors: James M. Utterback

Addresses: Massachusetts Institute of Technology, Room E52-541, Sloan School of Management, Cambridge, Massachusetts 02139, USA

Abstract: Commodity businesses, including many consumer goods, materials, and especially metals, appear to be suffering from a lack of demand, and from inflationary pressures. Corporate responses to this largely unexpected turn of events at best reflect the confusion felt by many in trying to understand what is happening, and at worst are pathological, causing great harm to companies| long-term chances of survival. However, some are finding the courage and the means for corporate renewal, creativity and growth, even in such a turbulent economic, technological and political environment.

Keywords: corporate renewal; commodity markets; materials markets; metals markets; creativity; economic growth.

DOI: 10.1504/IJTM.1989.026022

International Journal of Technology Management, 1989 Vol.4 No.6, pp.625 - 630

Published online: 26 May 2009 *

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