Title: Innovation in the context of European R&D collaborative programmes: the case of multimedia and the newspaper industry

Authors: Alfonso H. Molina

Addresses: TechMaPP, The University of Edinburgh, Department of Business Studies, 50 George Square, Edinburgh EH8 9JY, Scotland, UK.

Abstract: This paper looks at how European R&D programmes are helping European companies, universities and laboratories to innovate in a situation of great uncertainty generated by the advent of multimedia technology. It looks at the specific case of a European collaborative |multimedia newspaper| project, with specific emphasis on the project|s strategic methodology which draws on a systematic understanding of the nature of processes involved in the emergence of new technologies such as the |multimedia newspaper|. This methodology treats the entire process as one of creating a multimedia-newspaper |sociotechnical constituency| – in which major constituents are the final |readers|, and business organizations able to exploit the technology. A brief description of multimedia developments in the newspaper industry is included.

Keywords: European collaboration; innovation; multimedia newspapers; newspaper industry; sociotechnical constituencies; alignment; technology management; collaborative R&D; research and development.

DOI: 10.1504/IJTM.1996.025495

International Journal of Technology Management, 1996 Vol.12 No.3, pp.271 - 290

Published online: 22 May 2009 *

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