Title: Learning by discovery during innovation development

Authors: Douglas Polley, Andrew H. Van de Ven

Addresses: Department of Management, St. Cloud State University, St. Cloud, MN 56301-4498, USA. ' Vernon Heath Professor of Organizational Innovation and Change, Carlson School of Management, University of Minnesota, Minneapolis, MN 55455, USA

Abstract: In prior research we found that trial-and-error learning was not present in the early pre-market period of innovation development but clearly evident in the market-entry commercialization period. The ambiguous and uncertain environment associated with early innovation development also suggests that learning by imitation is unlikely due to the newness of the innovation activities. This leaves the organization with either no learning or a more complicated type of knowledge acquisition not specified by our model of trial-and-error learning. This paper explores learning during highly ambiguous conditions and how it relates to theories and to practices of innovation development and organizational learning.

Keywords: organisational learning; innovation; medical technology; learning by discovery; knowledge acquisition.

DOI: 10.1504/IJTM.1996.025475

International Journal of Technology Management, 1996 Vol.11 No.7/8, pp.871 - 882

Published online: 22 May 2009 *

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