Title: Organisational change management through effective internal communication

Authors: Anne Daae Nordvang, Deborah Rolland, Ken Simpson

Addresses: Unitec New Zealand, Carrington Rd, Mt Albert. Private Bag 92025, Auckland Mail Centre, Auckland 1142, New Zealand. ' Unitec New Zealand, Carrington Rd, Mt Albert. Private Bag 92025, Auckland Mail Centre, Auckland 1142, New Zealand. ' Unitec New Zealand, Carrington Rd, Mt Albert. Private Bag 92025, Auckland Mail Centre, Auckland 1142, New Zealand

Abstract: This article takes a case study approach to analyse the effectiveness of internal communication policies and processes during a period of significant organisational change caused by the introduction of new technology into a firm|s core business activity. Results indicate that effective internal communication practices can positively affect organisational culture, and therefore contribute to the overall effectiveness of the change process. As a result, staff shows increased support for management|s goals and strategies, and demonstrate increased commitment to subsequent change initiatives.

Keywords: case study; change management; digital age; information systems; internal communication; New Zealand; organisational culture; organisational change.

DOI: 10.1504/IJISCM.2008.023947

International Journal of Information Systems and Change Management, 2008 Vol.3 No.3, pp.220 - 245

Published online: 21 Mar 2009 *

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