Article: When technology innovation is not enough, new competitive paradigms, revisiting the Spanish ceramic tile sector Journal: International Journal of Technology Management (IJTM) 2008 Vol.44 No.3/4 pp.406 - 426 Abstract: As a result of the development of new industrialised countries such as China and other Southern Asian economies, traditional competitive paradigms based in advantages related to costs and quality efficiencies are no longer sufficient. These previous classical paradigms related competitiveness between the degree of technology innovation and the employment of cluster|s resources by the incumbents of the industry. However, the combination of adequate knowledge and relationship management with marketing efforts brings forth a reconsideration of the present competitive models which go beyond those analyses from the point of view of clusters. The objective of this investigation will analyse the governance structure of the territorial value chain in the Spanish ceramic tile cluster, through the understanding of previous and current roles of several industries involved in the value creation system. By way of, both case study and quantitative methodology approach, the authors will explore the paradigm change where traditional chain actors are losing their grip on their contribution to the territorial value creation system as new actors appear with a more stable status. Inderscience Publishers - linking academia, business and industry through research

Title: When technology innovation is not enough, new competitive paradigms, revisiting the Spanish ceramic tile sector

Authors: Jose Albors-Garrigos, Jose Luis Hervas-Oliver, Patricia Beatriz Marquez

Addresses: Universidad Politecnica de Valencia, Camino de Vera, s/n Valencia, Valencia 46022, Spain. ' Universidad Politecnica de Valencia, Camino de Vera, s/n Valencia, Valencia 46022, Spain. ' Universidad Politecnica de Valencia, Camino de Vera, s/n Valencia, Valencia 46022, Spain

Abstract: As a result of the development of new industrialised countries such as China and other Southern Asian economies, traditional competitive paradigms based in advantages related to costs and quality efficiencies are no longer sufficient. These previous classical paradigms related competitiveness between the degree of technology innovation and the employment of cluster|s resources by the incumbents of the industry. However, the combination of adequate knowledge and relationship management with marketing efforts brings forth a reconsideration of the present competitive models which go beyond those analyses from the point of view of clusters. The objective of this investigation will analyse the governance structure of the territorial value chain in the Spanish ceramic tile cluster, through the understanding of previous and current roles of several industries involved in the value creation system. By way of, both case study and quantitative methodology approach, the authors will explore the paradigm change where traditional chain actors are losing their grip on their contribution to the territorial value creation system as new actors appear with a more stable status.

Keywords: industrial clusters; ceramics; technological innovation; strategic management; technology management; value chain governance; case study; ceramic tiles; Spain; value creation.

DOI: 10.1504/IJTM.2008.021047

International Journal of Technology Management, 2008 Vol.44 No.3/4, pp.406 - 426

Published online: 31 Oct 2008 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article

Title: When technology innovation is not enough, new competitive paradigms, revisiting the Spanish ceramic tile sector

Keep up-to-date