Title: The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan

Authors: Michael Chih-Hung Wang, Lily Shui-Lien Chen, Julian Ming-Sung Cheng, Laura Hsing-Jung Wu

Addresses: Business Administration Department, National Central University, No. 300, Chung-Ta Rd., Chung-Li City, Taoyuan County, 32001, Taiwan. ' Business Administration Department, Hsing-Wu College, No. 101, Sec. 1, Fenliao Rd., LinKou Township, Taipei County, 244, Taiwan. ' Business Administration Department, National Central University, No. 300, Chung-Ta Rd., Chung-Li City, Taoyuan County, 32001, Taiwan. ' Business Administration Department, National Central University, No. 300, Chung-Ta Rd., Chung-Li City, Taoyuan County, 32001, Taiwan

Abstract: The emergence of e-commerce has led to the implementation of e-channels of distribution. Although research determines the factors influencing the implementation of e-channels of distribution, since the performance of internet adoption as a channel of distribution has fallen short of expectations and owing to the diversity of the e-commerce environment, the factors leading to high (i.e., success) and low performance (i.e., failure) may differ. Following a robust literature review, this study identified the factors of the implementation of electronic distribution channels. An online survey performed in Taiwan yielded 106 valid responses (electronic retailers). Correlation analysis confirmed that the success and failure factors for the implementation of e-channels of distribution differ between two different types of electronic distribution channels – transactional e-commerce websites and partnership e-commerce websites.

Keywords: internet; e-channels; distribution channels; e-commerce; success factors; failure factors; distribution typology; technology marketing; Taiwan; electronic commerce; transactional websites; partnership websites.

DOI: 10.1504/IJTMKT.2008.018864

International Journal of Technology Marketing, 2008 Vol.3 No.2, pp.183 - 201

Published online: 20 Jun 2008 *

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