Title: Sustainable strategic management: construct, parameters, research directions

Authors: John A. Parnell

Addresses: School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA

Abstract: Much of the management scholarship on the strategy performance relationship has focused primarily on the economic, short- and intermediate-term outcomes associated with an organisation|s strategies. Recently, however, a largely disparate group of researchers has challenged the long-term viability of many such strategies, primarily from environmental and ecological points of view. Relatively few scholars have vigorously sought to bridge the gap between these ostensibly contradictory perspectives. This paper addresses this gap by defining and elaborating a subdiscipline within the management field – Sustainable Strategic Management (SSM) – concerned with the development and implementation of strategies that are sustainable from both market and environmental perspectives. It serves as a springboard for scholars who seek to pursue additional research in this arena.

Keywords: sustainable strategic management; SSM; sustainability; strategy; research; CSR; corporate social responsibility; environment; ecology.

DOI: 10.1504/IJSSM.2008.018125

International Journal of Sustainable Strategic Management, 2008 Vol.1 No.1, pp.35 - 45

Published online: 02 May 2008 *

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