Title: Winning over equals: insights from Bhagwad Geeta (Krishna–Arjuna framework)
Author: S.P. Parashar
Address: Indian Institute of Management Indore, Prabhandh Shikhar, Rau-Pithampur Road, Indore – 453331, M.P., India
Journal: Int. J. of Indian Culture and Business Management, 2008 Vol.1, No.3, pp.354 - 359
Abstract: Sun Tzu's The Art of War, written in the 6th Century BC, is popularly considered the most classic treatise on strategy of winning. The Bhagwad Geeta, a book from India dated 5000 years ago, provides a simple but profound Krishna–Arjuna framework for winning. This paper explains the Krishna–Arjuna framework for winning over equal competitors and discusses its relevance for global businesses. This framework suggests that winning over equal competitors quintessentially requires 'right positioning (visioning) and focused action'. The Mind–Body Diagnostic framework for building a winning organisation (Sathe and Smart, 1997) is quite close to the Krishna–Arjuna framework.
Keywords: Bhagwad Geeta; competitiveness; Krishna–Arjuna framework; winning organisations; equal competitors; global businesses; international business.