Title: Service quality dimensions in designing profitable business strategies in Indian two-wheeler services
Authors: Virupaxi Bagodi, Biswajit Mahanty
Addresses: Department of Industrial & Production Engineering, BVB College of Engineering & Technology, Hubli – 580 031, Karnataka, India. ' Industrial Engineering & Management Department, Indian Institute of Technology, Kharagpur – 721 302, West Bengal, India
Abstract: Identification of the pertinent service quality dimensions and formulating strategies accordingly, in a service, may not always be profitable. Every feature added to the current service incurs cost. The managements are not willing to invest in businesses until they have enough evidence of the profit and not all the customers may be willing to pay for every service feature. In the dynamic business environment of the organised two-wheeler service sector in India, the classification of customers was carried out based on price sensitivity and usage level. The dimensions of importance were identified for all categories of customers. This paper highlights how such a categorisation aids the managements in identifying potential target groups and formulating strategies to realise the bottom line.
Keywords: business strategies; two-wheeler services; service quality; customer classification; India; price sensitivity; usage level; target groups.
DOI: 10.1504/IJSOM.2008.017430
International Journal of Services and Operations Management, 2008 Vol.4 No.4, pp.460 - 480
Published online: 07 Mar 2008 *
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