Title: Managing the P/SDI process: best-in-class principles and leading practices

Authors: Hamid Noon, Hugh Munro, Gene Deszca, Marcel Cohen

Addresses: School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario, Canada. School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario, Canada. School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario, Canada. University of Bradford, Bradford, UK.

Abstract: In today|s competitive, high technology markets where firms are faced with persistently falling margins, a well-managed Product/Service Development and Introduction (P/SDI) process is critical to success. This article begins by outlining the typical problems and issues faced by high technology firms in the management of their P/SDI processes. An in-depth best-in-class benchmarking exercise uncovered leading practices that have contributed to more ||efficient|| and ||effective|| P/SDI processes. Since these exact practices cannot be expected to perfectly match the needs of all high technology firms, best-in-class principles are developed which underlie and drive P/SDI success. Adherence to these principles is key for firms to decrease costs, increase revenue, and improve overall profitability associated with a more successfully managed P/SDI process.

Keywords: benchmarking; new product and service development.

DOI: 10.1504/IJTM.1997.001665

International Journal of Technology Management, 1997 Vol.13 No.3, pp.245-268

Published online: 15 Aug 2003 *

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