Title: The business school curriculum and the study of automotive history

Authors: Jace Baker, Pat McInturff, C.E. Tapie Rohm Jr.

Addresses: Department of Management, California State University, 5500 University Parkway, JB-461, San Bernardino, CA 92407, USA. ' Department of Management, California State University, 5500 University Parkway, JB-461, San Bernardino, CA 92407, USA. ' Department of Information & Decision Sciences, California State University, 5500 University Parkway, JB-460, San Bernardino, CA 92407, USA

Abstract: While it has long been the case that business/economic history has rarely been taught as a stand-alone course in business schools, in contemporary times it is frequently given no opportunity to contribute to the curriculum. Using the history of the automobile industry as an example, the authors make the case that its history provides rich illustration of modern business concepts.

Keywords: management in education; business history; automobile industry; General Motors; Alfred Sloan; segmentation; scale; economic history; business schools; business curriculum; automotive history; higher education.

DOI: 10.1504/IJMIE.2008.016229

International Journal of Management in Education, 2008 Vol.2 No.1, pp.30 - 45

Published online: 10 Dec 2007 *

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