Title: Integration of strategic business planning and technology planning in globally operating companies by means of roadmapping
Authors: Dieter Specht, Astrid Kadlubski, Stefan Behrens
Addresses: Brandenburgische Technische Universitat Cottbus, Lehrstuhl fur Produktionswirtschaft, Siemens-Halske-Ring 6, 03046 Cottbus, Germany. ' Krones AG, Bohmerwaldstrabe 5, 93073 Neutraubling, Germany. ' Forschungszentrum Julich GmbH, Projekttrager Julich (PtJ) – Aubenstelle Berlin, Bereich UBV, Zimmerstrabe 26–27, 10969 Berlin, Germany
Abstract: The following article introduces and investigates an approach to the successful management and coordination of strategic business and technology planning. First, the theoretical framework is given. Then, an approach is introduced to integrate technology planning into strategic business planning. The article is concluded by a critical assessment of the approach introduced.
Keywords: roadmapping; technology planning; business planning; strategic planning; integration.
DOI: 10.1504/IJTIP.2007.015647
International Journal of Technology Intelligence and Planning, 2007 Vol.3 No.2, pp.126 - 140
Published online: 06 Nov 2007 *
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