Title: E-commerce adoption in developing countries: a case analysis of environmental and organisational inhibitors
Author: Faith-Michael E. Uzoka, Geoffrey G. Seleka, Joseph Khengere
Information Systems Group, Department of Accounting and Finance, University of Botswana, Botswana.
Department of Infrastructure/Systems, Debswana Old Mines, Orapa, Botswana.
Information Systems Group, Department of Accounting and Finance, University of Botswana, Botswana
Abstract: A number of studies have been conducted on e-commerce and other technology adoption. However, most of these studies have been conducted in developed countries. Developing countries have been slow in fitting into the global digital market. This study attempts to take a comprehensive look at e-commerce development in a developing country, Botswana, which has a very good and well managed economy. The results of the study show that environmental factors affecting the adoption of e-commerce include the internet marketing factor and customer/logistic factor. Though security factor is an issue, it is not statistically significant because other factors, especially organisational such as management support, information availability and communications impact on the organisation's intention and ability to adopt e-commerce. Firm size and gender also affect the intention to and ability to adopt e-commerce.
Keywords: e-commerce; electronic commerce; developing countries; technology acceptance; technology use; internet; e-readiness; change management; environmental inhibitors; organisational inhibitors; Botswana; technology adoption.
Int. J. of Information Systems and Change Management, 2007 Vol.2, No.3, pp.232 - 260
Available online: 02 Nov 2007