Title: Is there a global market for organic beef?: Harmonisation and consumer preferences in international trade

Authors: Erin N. Sawyer, Jill E. Hobbs, William A. Kerr

Addresses: Department of Agricultural Economics, University of Saskatchewan, 51 College Drive, Saskatoon, S7N 5A8 SK, Canada. ' Department of Agricultural Economics, University of Saskatchewan, 51 College Drive, Saskatoon, S7N 5A8 SK, Canada. ' Department of Agricultural Economics, University of Saskatchewan, 51 College Drive, Saskatoon, S7N 5A8 SK, Canada

Abstract: Harmonisation of technical standards is often suggested as a means to eliminate technical barriers that reduce the welfare gains available from the International Trade. Organic standards are not currently harmonised internationally. If domestic organic standards reflect consumer tastes, and consumers have strong preferences for those standards, then harmonisation to a common standard may reduce the benefits consumers receive from organic products. Through a consumer survey, conjoint analysis was used to explore the preferences of consumers in the USA, the UK and Canada for organic food. The results suggest that consumers in the UK and Canada do not have a strong attachment to the current national organic standards and that international harmonisation may be a legitimate food policy goal.

Keywords: organic beef; conjoint analysis; harmonisation; organic standards; consumer preferences; international trade; USA; United States; UK; United Kingdom; Canada; organic food; food policy.

DOI: 10.1504/IJTGM.2007.015578

International Journal of Trade and Global Markets, 2007 Vol.1 No.1, pp.89 - 106

Published online: 31 Oct 2007 *

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