Title: Taking advantage of digital opportunities: a typology of digital entrepreneurship

Authors: Clyde Eiríkur Hull, Yu-Ting Caisy Hung, Neil Hair, Victor Perotti, Richard DeMartino

Addresses: Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA. ' Department of Information Systems, School of Computing, National University of Singapore, 3 Science Drive 2, Singapore 117543, Republic of Singapore. ' Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA. ' Department of Management Information Systems, and Decision Sciences, E. Philip Saunders College of Business, Rochester Institute of Technology, 107 Lomb Memorial Dr., Rochester, New York 14623, USA. ' Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA

Abstract: As more companies start doing digital business, the question of how starting a digital venture differs from starting a traditional venture grows more important. We present a framework of digital entrepreneurship that includes a typology of new digital ventures – mild, moderate, and extreme – the characteristics of each type of new digital venture and a discussion of how those characteristics shape the success factors of each type of venture. Specific issues addressed include digital or virtual products and services, digital or virtual workplaces, and the effects of relying on Computer-Mediated Communication (CMC).

Keywords: digital entrepreneurship; virtual organisations; computer-mediated communication; CMC; virtual teams; e-business; electronic business; e-commerce; electronic commerce; virtual enterprise; digital ventures; success factors; digital products; virtual products; virtual services; digital services; digital workplaces; virtual workplaces.

DOI: 10.1504/IJNVO.2007.015166

International Journal of Networking and Virtual Organisations, 2007 Vol.4 No.3, pp.290 - 303

Published online: 19 Sep 2007 *

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