Title: Young technology ventures in Europe: aspects of market orientation and entrepreneurial orientation

Authors: Stefan Roskos, Heinz Klandt

Addresses: European Business School, KfW Endowed Chair for Entrepreneurship, Schlosse Reichartshausen, 65375 Oestrich-Winkel, Germany. ' European Business School, KfW Endowed Chair for Entrepreneurship, Schlosse Reichartshausen, 65375 Oestrich-Winkel, Germany

Abstract: The constructs of market orientation and entrepreneurial orientation have been researched over the last decade. Critics increasingly demand the simultaneous testing of several orientations. An online single-industry study investigated the constructs on a factor, dimensional and full measurement level as well as clarified the interconstruct relation. Using reviewed measures from the works of Kohli et al. (1993), as well as Covin and Slevin (1986; 1991) and Lumpkin and Dess (1996), a total of 282 wireless application developers in Europe and Israel were surveyed. It can be concluded that entrepreneurial orientation is a multidimensional construct comprising four distinct constructs: Proactiveness, Risk Taking, Competitive Aggressiveness, and Innovativeness of the Company. Market orientation was found to be a unidimensional construct comprising five distinct dimensions: Intelligence Generation on Macro Environment, Intelligence Generation on Micro Environment, Intelligence Generation on Customers, Intelligence Dissemination and Responsiveness.

Keywords: entrepreneurial orientation; entrepreneurship; market orientation; new technology-based firms; NTBF; new ventures; Europe; Israel; proactiveness; risk taking; competitive aggressiveness; innovation; intelligence generation; intelligence dissemination; wireless applications.

DOI: 10.1504/IJESB.2007.014389

International Journal of Entrepreneurship and Small Business, 2007 Vol.4 No.5, pp.543 - 563

Published online: 04 Jul 2007 *

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