Title: Why do high-tech firms suffer delays in international new product rollouts?

Authors: George M. Chryssochoidis

Addresses: Cardiff Business School, University of Wales Cardiff, Aberconway Building, Colum Drive, Cardiff, CF1 3EU, UK

Abstract: Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Keywords: high-tech industry; new product launch; international markets; delays.

DOI: 10.1504/IJMTM.2000.001383

International Journal of Manufacturing Technology and Management, 2000 Vol.2 No.1/2/3/4/5/6/7, pp.901-918

Published online: 02 Jul 2003 *

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