Title: Product envelopes: designing positive interplay between brand DNA and customer co-designers

 

Author: Andy Bardill, Kate Herd, Mehmet Karamanoglu

 

Addresses:
Product Design and Engineering, Middlesex University, Trent Park, Bramley Road, Oakwood, London N14 4YZ, UK.
Product Design and Engineering, Middlesex University, Trent Park, Bramley Road, Oakwood, London N14 4YZ, UK.
Product Design and Engineering, Middlesex University, Trent Park, Bramley Road, Oakwood, London N14 4YZ, UK

 

Journal: Int. J. of Mass Customisation, 2007 Vol.2, No.1/2, pp.57 - 75

 

Abstract: This paper introduces the product envelope; a new concept which develops the notion and practice of the solution space into a more complete model to support the design of MC product solutions. The product envelope is presented as a model that encompasses the solution space at the core, where the givens and variables of a mass customisable product are described. However, the product envelope also encompasses the less tangible service, interaction and experience touch-points that surround, and provide access to, the tangible MC product that is at the core of the product envelope. A four pleasures analysis is used to reveal the complete model for the product envelope. This product envelope model provides a method whereby designers can take a systematic approach to enabling positive interplay between brand DNA and customer co-designers.

 

Keywords: mass customisation; design process; product envelopes; emotional ergonomics; pleasure; customer co-designers; brand DNA; four pleasures.

 

DOI: 10.1504/IJMASSC.2007.012813

10.1504/07.12813

 

 

Editors Full Text AccessAccess for SubscribersPurchase this articleComment on this article