Title: Critical success factors for market strategy in electric vehicles

Authors: Pedro Marques; Leandro Pereira; José Santos; Renato Costa; Álvaro Dias

Addresses: Business Research Unit – BRU-IUL, Instituto Universitário de Lisboa – ISCTE, Lisbon, Portugal ' Business Research Unit – BRU-IUL, Instituto Universitário de Lisboa – ISCTE, Lisbon, Portugal ' Winning Scientific Management, Alameda das Linhas Torres, No. 152, Escritório 14, 1750-149 Lisboa, Portugal ' Business Research Unit – BRU-IUL, Instituto Universitário de Lisboa – ISCTE, Lisbon, Portugal ' Lusofona University, Lusófona, Campo Grande 376, 1749-024 Lisboa, Portugal

Abstract: The increasing consuming levels of fossil fuels are contributing dramatically and significantly to the climate change. Based on this assumption the automotive industry has decided to contribute to a sustainable initiative by investing in battery electric vehicle (BEV) fleets and new all purpose vehicle (APV) options, which have the purpose of enhancing and facilitate the mobility inside cities. This paper aims to estimate the impact and changes in the Portuguese transportation sector, as well to assess the customer perception and identify the decision-making factors of an electric vehicle. The results predict a growth of the APV in Europe and in Portugal along with average age of the Portuguese automotive car park. It is also expected a growth of the charging points infrastructure and the mobility options within the city. Moreover, the price and autonomy are the two most valued factors in an EV and the brand and technology the least.

Keywords: strategy; electric cars; sustainable; all purpose vehicle; APV; battery electric vehicle; BEV.

DOI: 10.1504/IJBIR.2021.118442

International Journal of Business Innovation and Research, 2021 Vol.26 No.2, pp.219 - 239

Received: 20 Aug 2019
Accepted: 01 Nov 2019
Published online: 26 Oct 2021 *

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