Title: Research on the influence of instructor image on the learning effect of conceptual learning videos

Authors: Xiaojin Wang; Su Mu; DongMei Tang; Huiqun Wen; Yanjie Zhou; Jing Dong

Addresses: School of Vocational Education Teachers, Guangdong Polytechnic Normal University, 293, West Zhongshan Dadao, Tianhe District, Guangzhou, 510665, China ' School of Information Technology in Education, South China Normal University, 55, West Zhongshan Dadao, Tianhe District, Guangzhou, 510631, China ' School of Information Technology in Education, South China Normal University, 55, West Zhongshan Dadao, Tianhe District, Guangzhou, 510631, China ' Guangzhou Radio and Television University in Panyu, 28 Shunning Road, Qiaonan Street, Panyu District, Guangzhou, China ' School of Information Technology in Education, South China Normal University, 55, West Zhongshan Dadao, Tianhe District, Guangzhou, 510631, China ' School of Information Technology in Education, South China Normal University, 55, West Zhongshan Dadao, Tianhe District, Guangzhou, 510631, China

Abstract: To efficiently convey information and optimise teaching effect, it is necessary to design and develop high-quality online learning materials. To determine the different learning effect of with and without an instructor, this study selects three types of data: test data, eye movement data and questionnaire and interview data. A few primary results of this study are: 1) instructors have no significant impact on learners' conceptual learning grades of declarative knowledge; 2) there is no significant difference in learners' performance of viewing area, but there is a difference in their performance of teachers area; 3) through comprehensive questionnaire and interview data analysis, there is no significant difference in learners' learning experience of conceptual learning in declarative knowledge video with and without an instructor. This study provides a reference for designing and developing online video lectures. When designing the video lectures of conceptual learning, it can adopt instructor-free way considering saving time and cost.

Keywords: video lectures; declarative knowledge; conceptual learning; an instructor; eye movement; learning effect.

DOI: 10.1504/IJCEELL.2021.115981

International Journal of Continuing Engineering Education and Life-Long Learning, 2021 Vol.31 No.3, pp.298 - 310

Received: 18 May 2019
Accepted: 12 Oct 2019
Published online: 06 Jul 2021 *

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