Title: Interaction model of agribusiness: the case of tomato farming in West Java

Authors: Liane Okdinawati; Yos Sunitiyoso; Togar M. Simatupang; Pri Hermawan; Pathmi Noerhatini; Dania Sitadewi

Addresses: School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, Jl. Ganesha No. 10 Bandung 40132, Indonesia

Abstract: The importance of the Indonesian agriculture supply chain lies in the vision of the national government with regard to food security and farmer welfare which supports the production of various healthy types of food and high value-added products utilising local resources. However, local agricultural products face certain inefficient business practices, due to the involvement of multi-layer parties in the distribution network, which serves the ultimate consumers. Previous studies involving research into agriculture only provide a partial description of both conventional agriculture and the organic agricultural supply chains. Therefore, this paper attempts to provide a comprehensive description of all agribusiness parties by reproducing the agricultural product supply chain network operating under prevailing conditions in West Java, Indonesia, using tomato products as a case study. This paper analyses two types of tomato agribusiness, conventional and organic, in order to identify possible differences in the supply chain process and their contrasting interactions. The value system method is examined to highlight the dynamics of the interrelationship between several participating parties.

Keywords: interaction model; value system; agribusiness; agriculture; supply chain; value system; organic farming; value chain analysis; VCA.

DOI: 10.1504/IJBG.2020.109827

International Journal of Business and Globalisation, 2020 Vol.26 No.1/2, pp.24 - 40

Received: 20 Oct 2018
Accepted: 03 May 2019
Published online: 25 Sep 2020 *

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