Title: The applications of dynamic relative taxonomy methods to assess the effectiveness of transnational corporations' strategies

Authors: Katarzyna Cheba

Addresses: West Pomeranian University of Technology in Szczecin, Janickiego 3, 71-270 Szczecin, Poland

Abstract: The main purpose of the paper is evaluating the effectiveness of strategies applied by transnational corporations on the markets worldwide on the basis of the set of indicators proposed by the author. The added value of the presented analysis is also the proposed approach to establishing the ranking of the transnational corporations using the relative taxonomy method in the dynamics perspective. The results of the study may be used as an alternative to the rankings developed by the United Nations Conference on Trade and Development under the World Investment Report ranking published to date.

Keywords: transnational corporations; effectiveness of transnational corporations strategies; dynamic relative taxonomy; automotive sector.

DOI: 10.1504/EJIM.2020.109822

European Journal of International Management, 2020 Vol.14 No.5, pp.924 - 940

Received: 16 Mar 2018
Accepted: 16 Jun 2018
Published online: 25 Sep 2020 *

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