Title: Healthcare marketing and internet technology management

Authors: Karen E. James, Binshan Lin, Joseph Tan

Addresses: Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA. Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA. Division of Health Policy and Management, Department of HealthCare & Epidemiology, Faculty of Medicine, The University of British Columbia, 5804 Fairview Avenue, Vancouver BC, V6T 1Z3, Canada

Abstract: The strategic planning process provides healthcare organisations with a framework for analysing business opportunities and threats, and guides the strategy and tactics of strategic business units within an organisation, as well as departments within the strategic business units. In recent years, the technological changes affecting healthcare have been substantial; internet technologies in particular have and continue to influence strategic marketing and decision making on a number of fronts. This paper discusses how the internet and its associated technologies have impacted on the strategic marketing process for healthcare organisations.

Keywords: marketing in healthcare organisations; internet technologies; technology management; strategic health marketing process.

DOI: 10.1504/IJHTM.2000.001080

International Journal of Healthcare Technology and Management, 2000 Vol.2 No.1/2/3/4, pp.233-245

Published online: 30 Jun 2003 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article