Title: Before game over: a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles

Authors: Emílio José Montero Arruda-Filho; Igor De Jesus Lobato Pompeu Gammarano

Addresses: Business Administration Graduate Program, University of Amazon, UNAMA, Av. Alcindo Cacela 287, 66060-902, Belém – Pará, Brazil; Doctoral and Master Business Program, FUMEC University, Av. Afonso Pena 3880, 30130-009, Belo Horizonte – Minas Gerais, Brazil ' Business Administration Graduate Program, University of Amazon, UNAMA, Av. Alcindo Cacela 287, 66060-902, Belém – Pará, Brazil; Business Administration College, Estácio Castanhal Faculty, BR-316, s/n – Apeú, 68743-000, Castanhal – Pará, Brazil

Abstract: This paper presents an exploratory qualitative analysis of the elements that influence the consumption behaviour of users of seventh-generation videogame consoles. It aims to improve comprehension about consumers' preferences and intentions related to brand devotion, technology convergence, hedonism versus utilitarianism, ease of use, innovation, social positioning and social interaction of videogame users in order to understand which factors are likely to motivate the adoption process of this type of technology. The categories were derived from theories of consumer behaviour and marketing that deal with the use and adoption of technology products, focusing on consumers' usage symbols and values. The study method used was netnography, with the data collected from blogs/discussion forums on the internet. For data analysis, thematic categories were used to describe types of users in relation to their consumption propensities on videogaming platforms such as the Xbox 360, PlayStation 3 and Nintendo Wii. The results show that factors related to consumer culture and behaviour, such as social positioning (status), influence the preferences of users of seventh-generation videogames.

Keywords: videogames; consumer behaviour; netnography; technological convergence; consumption culture.

DOI: 10.1504/IJBIS.2019.102697

International Journal of Business Information Systems, 2019 Vol.32 No.1, pp.1 - 29

Received: 06 Feb 2017
Accepted: 19 Nov 2017
Published online: 02 Oct 2019 *

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