Title: Driving factors of digital strategic actions in competitive dynamics

Authors: LeWei Hu; Jing Zhao; Jiao Huang; Yajing Li

Addresses: Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China ' Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China ' Zhongxing Telecommunications Equipment Corporation, ZTE Building, Shenzhen, 518057, China ' Research Center for Digital Business Management, School of Economics and Management, China University of Geosciences, Wuhan, 430074, China

Abstract: Based on the competitive dynamics theory and from the exploitation/exploration perspective, this study explored the impetus and differences in incremental and radical digital strategic actions (DSAs) using 250 cases. We found that the quantity and diversity of partners were the core factors for launching successful incremental DSAs, and partnership strength was the core condition to start successful radical DSAs. We also found that digital assets' depth and breadth was the necessary prerequisites to initiate the two types of DSAs. This study aimed to help managers formulate and initiate competitive actions more effectively in a digital environment.

Keywords: digital strategic actions; digital assets; partnership; competitive dynamics; networking.

DOI: 10.1504/IJNVO.2019.100178

International Journal of Networking and Virtual Organisations, 2019 Vol.20 No.3, pp.195 - 214

Received: 26 Oct 2016
Accepted: 17 Mar 2017
Published online: 17 Jun 2019 *

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