Developing a typology of customer misbehaviours (case study: hotel industry, Iran five stars' hotels, Homa, Parsian Azadi, Esteghlal, Evin)
by Mahsa Akbari
International Journal of Business Excellence (IJBEX), Vol. 16, No. 1, 2018

Abstract: The aim of this study is to explore and identify the different types of customer misbehaviours from service providers' side (hotel employees) in hotel industry. Data were collected by semi structured in-depth interviews and narratives of service employees of five starts hotels in Iran using critical incident technique (CIT) (n = 60) and then analysed through ATLAS software. Thematic coding was used to identify emergent themes and patterns of consumer misbehaviour. Thematic coding resulted in a comprehensive typology of customers' misbehaviour and identified two main categories of consumer misbehaviour (interpersonally directed and property directed) which interpersonally directed divided into five subcategories: verbal aggression, physical aggression, refusal to participate, illegitimate complaints and needless engagement and property directed misbehaviour classify into theft, vandalism and sabotage and fraudulence behaviour. The results of the findings contribute to identify the most common types of misbehaviour during the interactions.

Online publication date: Fri, 07-Sep-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com