The mobile service industry: strategic challenges and future business models
by Leif Jarle Gressgard, Inger Stensaker
International Journal of Mobile Communications (IJMC), Vol. 4, No. 5, 2006

Abstract: In this article we explore future business models for the mobile service industry. Using industry expert information, we develop four scenarios that illustrate possible different future conditions in the industry. Drawing on strategy literature, we discuss strategic challenges based on technological development and social identity and propose business models that are likely under different future conditions. We argue that the mobile services that will be developed and the strategic organisation of activities depend on whether technological development is divergent or convergent and whether societal values are individualistically or collectivistically oriented.

Online publication date: Tue, 14-Mar-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com