The effects of sellers' entrepreneurial self-efficacy and remote work self-efficacy in online marketplaces: an empirical investigation
by Zeying Wan; Yinglei Wang
International Journal of Electronic Business (IJEB), Vol. 14, No. 1, 2018

Abstract: Online marketplaces foster electronic business on a global basis through standardised payment systems, logistics management, and interface designs. However, such standardised processes and features make it difficult for sellers in these marketplaces to differentiate from each other and achieve superior performance. In this study, we posit that entrepreneurial self-efficacy (ESE) and remote work self-efficacy (RWSE) of sellers play a synergistic role in enabling operational creativity, which in turn is a critical antecedent to their performance. We found supportive evidence for these hypotheses by analysing survey data on 267 sellers from Taobao.com, a major online marketplace in China.

Online publication date: Thu, 07-Jun-2018

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