Regional parties' web strategies in the age of virtual dialogue and closeness Online publication date: Mon, 18-Sep-2017
by Ainara Larrondo
Electronic Government, an International Journal (EG), Vol. 13, No. 3, 2017
Abstract: The website continues to be one of the main axes of the political parties' communicative dimension, even though recent research prioritises analysis of the political uses on social media, especially during electoral campaigns. Setting out from this context and from the premise that regional parties tend to show a greater proximity to the society in which they are inserted, the article develops a specific qualitative and descriptive methodology focusing on the website strategies of five organisations with representatives in the Parliament of the Basque Country, an autonomous community within the Spanish State, where there is a greater interest in political affairs. As the conclusions argue, the analysed websites evidence an evolved political marketing scenario challenged by the tensions between Web 1.0 and Web 2.0 political communication styles, along with the lines of a true public and social dialogue, and the current needs of politics in the age of interactivity and social media.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the Electronic Government, an International Journal (EG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook