Network dynamics in friend recommendation: a study of Indian engineering students Online publication date: Mon, 10-Jul-2017
by Pradip Swarnakar; Ajay Kumar; Himanshu Tyagi
International Journal of Information Technology and Management (IJITM), Vol. 16, No. 3, 2017
Abstract: Social networks are the frequently used service which over the past few years, have grown by leaps and bounds. In this study, a survey of engineering students has been conducted to find out the most relevant socio-demographic and webographic factors that are considered by users while sending/accepting friend requests. An extensive survey has been conducted and the responses were used to determine the influence of various factors in friend request attributes. Based on the collected responses, logistic regression and artificial neural network models have been developed for predicting the users' friend request attributes. A comparative performance analysis of these models to predict the friend request attributes has also been done. The results indicate that neural network model outperformed the logistic regression model when data are nonlinear. The study also shows that among all the factors, users' gender, photographs, hometown, age, and shared interests are the most significant factors.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Information Technology and Management (IJITM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook