Non-market strategies that affect industry conditions
by Scott Benjamin
International Journal of Business Environment (IJBE), Vol. 8, No. 4, 2016

Abstract: This paper investigates how resources internal to the firm are used to influence the external political environment regarding the adoption of new technology. Drawing from the non-market strategies literature, this study investigates if lobbying efforts, through corporate political activities, are affective at changing legislation involving the approval of wind farms. Using the US wind industry as the context, empirical tests are performed to determine if campaign contributions lead to favourable policy changes which subsequently increase the probability of wind farm adoption. This study confirms extant research by empirically illustrating that corporate political activities do not directly lead to beneficial legislative policy creation but can hasten the innovation adoption cycle in renewable energy via other mechanisms.

Online publication date: Fri, 09-Dec-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Environment (IJBE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com