A locality centred recommendation system combining CNM clustering technique with fuzzy preference tree-based ranking algorithm
by Sharon Moses J.; L.D. Dhinesh Babu
International Journal of Business Intelligence and Data Mining (IJBIDM), Vol. 11, No. 1, 2016

Abstract: The internet era has created highly favourable circumstances for business and online services. The need of getting personified recommendations from the increasing pile of information had forced researchers to build recommendation system. In most of the e-commerce websites, recommendation preferences are made by analysing user's behaviour, existing relevant information, browsing patterns, transactional data, item rating and by extracting information from social network profiles. Recommendations predicted from this kind of information can also go futile. Since many of the users gives irrelevant information and many change their views with changing in timely trends. In our work, we are concentrating on generating recommendations based on user's locality. Initially, offline clusterisation is done based on existing location data using CNM-algorithm. The cluster that corresponds to the user request is analysed, and fuzzy preference-based tree is constructed to generate recommendations.

Online publication date: Fri, 06-May-2016

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