Social responsibility in events
by Gilpatrick Hornsby; Sheila Scott-Halsell
International Journal of Hospitality and Event Management (IJHEM), Vol. 1, No. 3, 2015

Abstract: In recent history, corporate social responsibility (CSR) has come to the forefront of many conversations and surveys in the event industry, yet no study has been completed to determine the feasibility CSR as an event industry initiative. This current study examines the CSR perceptions of 44 corporate event planners and 41 destination management organisation representatives to examine if CSR is currently a major decision-making factor in the event industry. Data were collected and analysed via qualitative methods. The findings indicate there is not one single unifying definition of CSR for the event industry. Instead, definitional groups were created that allowed for themes to be identified. The study also highlighted a disconnection between the desires of the event planners and what the DMO's perceived was being desired. The limitations of this study and future research are also discussed.

Online publication date: Tue, 16-Feb-2016

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