A study on the relationship between shared goals and the competitive advantage of a co-creative organisation
by Seongbae Lim; Soongoo Hong; Jeffrey S. Gutenberg
International Journal of Services Sciences (IJSSCI), Vol. 5, No. 3/4, 2015

Abstract: The purpose of this study is to investigate the relationship between shared goals among organisations under co-creation partnerships and the competitive advantage of the organisations. For this purpose, we conducted a multivariate analysis of variance (MANOVA), using different levels of shared goals as an independent variable and production cost, fast and reliable delivery, quality of product, and flexibility of manufacturing capability as dependent variables, for measuring the competitive advantage of the organisation. The results of the analyses demonstrate that shared goals have a significant impact on the four dimensions of competitive advantage when they are considered as a single factor. The results of the post-hoc test indicate that a high-shared goal group has a higher level of performance than other groups especially in terms of production cost.

Online publication date: Tue, 19-Jan-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Sciences (IJSSCI):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com