Sensory evaluation of commercial coffee brands in Colombia Online publication date: Sat, 19-Sep-2015
by Edis Mauricio Sanmiguel Jaimes; Igor Barahona Torres; Héctor Hugo Pérez-Villarreal
International Journal of Business and Systems Research (IJBSR), Vol. 9, No. 3, 2015
Abstract: Colombian coffee farmers have traditionally focused their efforts on activities including seeding, planting and drying. Strategic issues to successfully compete in the industry, such as branding, marketing and consumer research, have been neglected. In this research, we apply a type of sensory analysis, based on several statistical techniques used to investigate the key features of ten different brands of Colombian coffee. A panel composed of 32 judges investigated nine different attributes related to flavour, fragrance, sweetness and acidity, among others. The last section presents the conclusions reached regarding customer preference and brands profiles.
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