The effect of switching costs on intent to switch: an application in IS service provision markets
by Dwayne Whitten, Kenneth W. Green Jr.
International Journal of Mobile Communications (IJMC), Vol. 3, No. 4, 2005

Abstract: The focus of this research is to evaluate the relationship between switching costs and customers' intent to switch service providers. Results indicate that service satisfaction both mediates and moderates the relationship and that attractiveness of alternatives moderates but does not mediate the relationship.

Online publication date: Wed, 04-May-2005

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