DFSS in marketing: designing an innovative value co-creation campaign
by Sabina Potra; Adrian Pugna
International Journal of Six Sigma and Competitive Advantage (IJSSCA), Vol. 9, No. 1, 2015

Abstract: Design for Six Sigma (DFSS) is considered an approach which generates positive quality especially for new products and services. A first time right design is a key success factor for business performance. This paper is an attempt to introduce DFSS efficiency to the marketing domain in a cross-disciplinary approach. Quality attributes influence customer engagement and adequately designed, they sustain value co-creation and innovation for business management sustainability in a global competitive marketplace. The paper discusses the real-life case when DFSS was implemented in designing a successful co-creation marketing campaign.

Online publication date: Fri, 26-Jun-2015

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