Modelling behavioural change for sustainable transport in Mauritius Online publication date: Tue, 16-Jun-2015
by Riad Sultan
International Journal of Sustainable Society (IJSSOC), Vol. 7, No. 2, 2015
Abstract: Public bus transport is one sustainable option to mobility. However, there is a general negative attitude to its use in many countries. People's preferences and personality traits with respect to the public transport system differ and understanding these differences could be a key to implementing sustainable transport policies. This paper seeks to model the causal determinants of potential behavioural change when car-oriented users face an extended travel choice-set towards public bus transport. A questionnaire is administered to a sample of car-users in Mauritius - a small island state - and using the stated preference econometric method, it is observed that respondents' attitudes for modal change differ according to their socio-economic characteristics such as gender, age, marital status, family size, trip characteristics and geographical locations. The study concludes that improvements in the public transport system are not a panacea for behavioural change. A tailor-made strategy may be essential for changing behaviour towards sustainable mobility.
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