A heuristic zero/one programming for a bi-objective web-based convergent product networks
by Reza Hassanzadeh; Iraj Mahdavi; Nezam Mahdavi-Amiri
International Journal of Advanced Operations Management (IJAOM), Vol. 7, No. 1, 2015

Abstract: In the proposed work, by applying the Steiner tree, a bi-objective mathematical model is developed to consider promotion of convergent products to satisfy two objectives of cost and benefit. The results are some new products with more utility for both the buyer and the producer. The methodology proposed to determine value adding functionalities for convergent products. A collection of base functions and sub-functions configure the nodes of a web-based (digital) network representing functionalities. Each arc in the network is to be assigned as the link between two nodes. The aim is to find an optimal tree of functionalities in the network adding value to the product in the web environment. First, a purification process is performed in the product network to assign the links among bases and sub-functions. Then, numerical values as benefits and costs are determined for arcs and nodes, respectively, using a mathematical approach. A heuristic zero/one programming is developed to provide a solution framework. Finally, the Steiner tree methodology is adapted to a bi-objective model for the network to find the optimal tree determining the value adding sub-functions to bases in a convergent product. An example is worked out to illustrate the applicability of the proposed approach.

Online publication date: Sun, 29-Mar-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Advanced Operations Management (IJAOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com