Challenging interfaces are more fun! Operant conditioning for the interaction designer
by Ingrid Sorgendal; Casper Boks
International Journal of Learning Technology (IJLT), Vol. 9, No. 2, 2014

Abstract: Since 2010, gamification of interfaces has been a growing trend in interaction design, creating fun and compelling interfaces that increase user motivation and involvement; in some cases, even modifying user behaviour. However, critics point out that gamification is not suited for all applications; and being a new interaction design method, there is probably a potential for improvement of the method. This review article provides an analysis of gamification in terms of operant conditioning, suggesting that gamification is based on mechanisms described by behaviourists as operant conditioning; and that a better understanding of the latter provides the interaction designer with tools to create better and more accurate gamified interactions, as well as motivating and compelling interfaces without the use of game design elements.

Online publication date: Sat, 13-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Learning Technology (IJLT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com