Network interactions and gift giving: a dual sphere model of exchange
by Ron Berger; Chong Ju Choi
International Journal of Strategic Change Management (IJSCM), Vol. 5, No. 3, 2014

Abstract: Networks and business interactions are based on relationships. This conceptual paper analyses the general role of non-market-based value creation and relationships as being fundamental to networks and business interactions. A framework is provided that combines the monetary nature of value in market-based exchange and the more social and emotional nature of long-term relationships: a dual sphere model of exchange. Particular attention is given to gift giving from social anthropology and its relevance to network-based relationships. Our conceptual paper advocates a dual sphere model of business interactions to analyse network interactions in the 21st century.

Online publication date: Sat, 25-Oct-2014

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