Export performance: insights on the Spanish wine industry
by Isabel Bardají; Julio Estavillo; Belén Iráizoz
European J. of International Management (EJIM), Vol. 8, No. 4, 2014

Abstract: This paper examines the relative importance of intention in an export performance model using data from a postal survey of a sample of Spanish wineries. The results show that a more active intention to export has some predictive value for success in foreign markets. Other contributory factors include professional experience, firm size, geographical location and institutional support.

Online publication date: Tue, 14-Oct-2014

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