Users' preference for and perception of animated pedagogical agents
by Kyle R. Cheney
International Journal of Learning Technology (IJLT), Vol. 9, No. 1, 2014

Abstract: This study investigates the effect that ethnicity and gender have on participants' preference for and perception of animated pedagogical agents (APAs). Ratings of four agents, an African-American male and female and a Caucasian male and female were collected from 120 workers on Mechanical Turk. Results indicated that users did not prefer or more highly rate agents who were identical to themselves, contrary to the similarity hypothesis. Instead, the results indicated and interaction between the ethnicity and gender of the agent and the ethnicity and gender of the participants. This interaction followed research on teacher evaluations. This suggests that beliefs held by participants about ethnicity and gender may offer more insight into students' perceptions about APAs than their own characteristics.

Online publication date: Sat, 12-Jul-2014

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