Exhibitors and visitors' motivations at destination trade shows
by Shobha Menon; Manoj Edward
International Journal of Services, Economics and Management (IJSEM), Vol. 6, No. 2, 2014

Abstract: Trade shows have increasingly become popular destination promotion tools. The objective of this paper is to explore the reasons why tourism firms visit/exhibit in destination specific travel trade shows. An empirical study was conducted among exhibitors and visitors to the Kerala Travel Mart (KTM) at Cochin to find out their objectives. The findings were that non-selling objectives predominate the objectives of the exhibitors viz. giving information about company's products and services, developing and maintaining relationships and maintaining company image and goodwill. For visitors, obtaining information on new products, seeing new properties and meeting new suppliers are seen as the main reasons. This exploratory study gives very useful insights for destination managers to attract the appropriate customers to the show.

Online publication date: Sat, 28-Jun-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services, Economics and Management (IJSEM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com